Planning and operations
Head of content / Senior product marketer
ANGELA APOLONIO
MORE ABOUT WHAT I DO
I work at the intersection of content strategy and product marketing, which means I think about both the story you're telling and the business outcome it needs to drive. I've spent the last six years building content programs, shaping product messaging, and leading teams across SaaS, e-commerce, and digital brands.
I'm equally comfortable setting the strategy and rolling up my sleeves to execute it. If you want the full picture of my experience and what I've built, my CV has everything.
See my CV
MY EXPERTISE
(1) CONTENT MARKETING
I build content initiatives that are grounded in research, aligned to business goals, and designed to grow. From editorial strategy to SEO-led workflows, I make sure every piece of content has a reason to exist.
(2) PRODUCT MARKETING
I translate complex product features into clear, compelling messaging that speaks to the right audience. I've done this across multiple product lines and know how to make a product story land.
(3) BRAND STRATEGY
I help brands define who they are, what they stand for, and how to show up consistently across every channel. Good brand strategy is the foundation everything else is built on.
(4) GEO/AEO
I optimize content for generative engines and AI-driven search, so your brand shows up where your audience is already asking questions. This is one of the areas I'm most actively building expertise in, and the results speak for themselves.
(5) CONVERSION RATE OPTIMIZATION
I look at copy, format, and structure together to figure out what's getting in the way of conversions. Small, intentional changes to the right content can make a significant difference to your bottom line.
Good strategy is only useful if it translates into work that actually performs, and that's the standard I hold everything to. Whether I'm leading a content team, planning a campaign, or refining product messaging, I approach every project with the same level of care and intention.
I've worked with startups finding their voice and established brands trying to sharpen theirs, and what works in both cases is the same: clear thinking, strong writing, and a strategy that's built around real goals. That's what I bring to every engagement.
If you're looking for someone who can think at the strategic level and still care deeply about the execution, I'd love to explore what that could look like for your team or brand.
LET'S WORK TOGETHER
SET UP A CALL
I'M ANGELA, A CONTENT STRATEGIST AND PRODUCT MARKETER WITH 6 YEARS OF EXPERIENCE IN THE SPACE. LET'S MAKE SOMETHING GOOD TOGETHER.
