BACKGROUND
This project was for clients in the HR consulting and interior design industries. The goal was to drive saves and position each brand as a genuinely useful expert voice in their space.
For the pay equity consultancy, I wrote a six-slide tutorial that opened with a counterintuitive hook: that a pay audit can actually make things worse. Each step was written to be plain-spoken and direct, cutting through the corporate softening that usually surrounds this topic. The result was a carousel built to earn saves from HR leaders who've seen audits go wrong and know exactly what the post is talking about.
For the interior styling studio, I wrote a six-slide tutorial framed specifically around the constraints of renting, leading with the reader's situation before offering the solution. Each step was written to sound like advice from a friend who happens to be a stylist rather than a brand talking at its audience. The result was a carousel designed to feel genuinely useful rather than aspirational.
