BACKGROUND
This project was for clients in the ceramics and interior design industries. The goal was to build anticipation ahead of a launch while driving direct action from the most engaged part of each brand's audience.
For the ceramics studio, I wrote a teaser that deliberately withheld the full reveal, describing only the glaze quality rather than the piece, and used a comment mechanic to drive DM engagement before the drop went public. The result was a post that rewards the most invested followers and builds scarcity without relying on urgency language.
For the interior styling studio, I wrote a teaser that led with the specific pain point the product solves before revealing what it was, using a comment mechanic for early access rather than discount pressure. The result was a pre-launch post that creates genuine anticipation by speaking directly to what the audience is already frustrated by.
