AEO roadmap for an Australian sustainable homewares and lifestyle brand
BACKGROUND This project was for a client in the Australian D2C sustainable homewares space. The goal was to build an AEO presence in a category where consumers increasingly ask generative AI tools for brand recommendations and buying guides rather than running traditional searches. I built the roadmap around four consumer intent types specific to the […]
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AEO roadmap for a UK-based HR and people operations SaaS platform
BACKGROUND This project was for a client in the B2B HR software space serving UK-based businesses. The goal was to build a structured roadmap for becoming a cited source in AI-generated answers about HR software, UK employment law, and people strategy. I built the roadmap around four target query categories where AI citation frequency and […]
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