Startup content strategy
BACKGROUND This project was for an early-stage FinTech startup in the personal finance space targeting people in their 20s and 30s. The goal was to build the brand’s entire content function from scratch, including competitive analysis, editorial identity, channel infrastructure, and a first-quarter editorial calendar, before a single piece of content was published. I started […]
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Lifestyle brand content strategy
BACKGROUND This project was for a client in the wellness and sustainable living space. The goal was to bring structure and strategic intent to a content program that had been largely reactive and heavily skewed toward product promotion, without losing the commercial purpose that hygiene content serves. I built the strategy around the hero, hub […]
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Rebrand case study (Recruitment technology)
BACKGROUND This project was for a client in the B2B marketing analytics space. The goal was to build a weekly newsletter that would retain and engage existing subscribers, with modest expectations for growth and no modeled revenue attribution at the outset. I built The Intelligence Brief as a standalone editorial product rather than a content […]
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Threecolts socials
As the social media lead at Threecolts, I oversee the following accounts: Threecolts LinkedIn Threecolts Facebook Threecolts Instagram Threecolts X Threecolts TikTok Threecolts YouTube Seller 365 YouTube Here are some samples of posts I made for the company:
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