Microcopy set for DTC supplements company
BACKGROUND This project was for a DTC functional supplements brand. The goal was to show that brand voice doesn’t only live on the high-traffic pages. I did it by writing a microcopy set covering the 404 page, cookie consent, email confirmation, and out-of-stock messaging. The result was a cohesive set of small-moment copy that holds […]
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Copy refresh for residential architecture practice
BACKGROUND This project was for a residential architecture practice. The goal was to realign their copy with what clients actually valued about working with them, after their original launch copy leaned too heavily on credentials and formal language. I did it by conducting a full copy refresh with before/after comparisons and a strategic rationale for […]
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Product, service page for B2B legal tech SaaS
BACKGROUND This project was for a B2B legal tech SaaS company. The goal was to make a genuinely complex offering, combining contract lifecycle management with AI-assisted contract review, clear and compelling to a skeptical professional audience. I did it by writing a single product page that stripped back the technical complexity without dumbing it down, […]
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Homepage, other pages for DTC supplements company
BACKGROUND This project was for a DTC functional supplements brand. The goal was to show how tone and trust-building hold consistently across page types with different conversion goals. I did it by writing the homepage, About page, and a Black Friday campaign landing page, each with its own conversion objective but a unified brand voice […]
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Threecolts pages
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