Google – Retargeting ads
BACKGROUND This project was for a client in the handmade ceramics space. The goal was to recover potential customers who had viewed a product but not purchased, without using a discount that would undermine the brand’s premium positioning. I wrote a dynamic retargeting ad that uses scarcity rather than price incentive as the conversion mechanism, […]
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Google – Display ads
BACKGROUND This project was for a client in the B2B content and copywriting space. The goal was to build awareness among marketing leads and content managers who were experiencing the problem the brand solves but didn’t yet know the brand existed. I wrote a display ad that leads with the pain point rather than the […]
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Google – Search ads
BACKGROUND This project was for a client in the bookkeeping and financial services space, serving freelancers and creatives. The goal was to capture high-intent search traffic from self-employed professionals who had already decided they needed bookkeeping help and were actively comparing options. I wrote a search ad that leads with the specific audience rather than […]
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