LinkedIn – Lead gen form ads
BACKGROUND This project was for a client in the B2B pay equity consultancy space, running alongside a Facebook lead gen campaign for the same brand. The goal was to generate qualified leads directly within LinkedIn from senior HR decision-makers, with a higher-commitment ask than the free resource being offered on Facebook. I wrote a lead […]
Learn More
LinkedIn – Thought leadership ads
BACKGROUND This project was for a client in the digital health SaaS space, running alongside a Google conquesting campaign for the same brand. The goal was to build credibility and pipeline with clinical operations leads earlier in the buying journey, before active search intent was declared. I wrote a sponsored content ad that leads with […]
Learn More
