Post-purchase or customer retention flows
BACKGROUND This project was for a client in the handmade ceramics and e-commerce space. The goal was to build a post-purchase experience that felt personal enough to match the handmade nature of the product and practical enough to reduce friction and encourage repeat purchases. I wrote a four-email sequence that moves from order confirmation through […]
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Product launch or special campaign flows
BACKGROUND This project was for a client in the indie skincare space. The goal was to build anticipation ahead of a two-year product launch and convert that anticipation into sales during a short launch window. I wrote a five-email launch sequence that moves from a deliberately vague teaser through early access, the main announcement, social […]
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