TikTok – Mythbusting clip
BACKGROUND This project was for clients in the fitness and food and beverage industries. The goal was to correct persistent misconceptions while positioning each brand as a credible, straight-talking voice in their space. For the running coaching community, I wrote a myth-bust that states the myth as fact first before dismantling it, because the hook […]
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TikTok – Before and after series
BACKGROUND This project was for clients in the creative and craft industries. The goal was to demonstrate the quality and distinctiveness of each brand’s work by letting the contrast do the persuading. For the motion design studio, I wrote a before and after video built around a single argument: that the brief is the design. […]
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TikTok – Quick Q-and-A
BACKGROUND This project was for clients in the handmade goods and food and beverage industries. The goal was to build credibility and trust by answering audience questions properly rather than using them as a springboard for a sales message. For the handmade leather goods brand, I wrote a Q&A reply that opens by acknowledging the […]
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TikTok – “Day in the life” montage
BACKGROUND This project was for clients in the fitness and craft industries. The goal was to build genuine audience connection by showing what a brand’s world actually looks like rather than a polished version of it. For the running coaching community, I wrote a 30 to 45-second montage that opens with something unexpected about a […]
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TikTok – Trend and quick tips
BACKGROUND This project was for clients in the food and beverage and creative industries. The goal was to build brand awareness and drive follows by leading with something genuinely useful rather than a brand message. For the plant-based meal delivery brand, I wrote a 15 to 20-second quick tips video built around a counterintuitive hook, […]
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