BACKGROUND
This project was for clients in the B2B content and lifestyle goods industries. The goal was to drive retweets and new follows by giving the audience something genuinely worth sharing.
For the content and copywriting studio, I wrote a four-tweet thread where each tweet can stand alone but also pulls the reader to the next, opening with the tension before delivering three specific, opinionated insights. The result was a thread structured to earn shares from marketing practitioners who recognize the advice as the kind they'd give themselves.
For the handmade leather goods brand, I wrote a thread that makes the practical case before the values case, using actual cost-per-use math to articulate something the audience already feels but hasn't quite put into words. The result was a thread designed to get shared by people who are already aligned with the brand's worldview and finally have the numbers to back it up.
