How a travel tech startup boosted traffic by 45%
This company needed a standout online presence to reach globetrotting audiences. I led the content team, built an SEO-driven content strategy, and collaborated with product and design teams to enhance user experience.
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Client/s:
Travel tech provider
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Timeframe:
3 months (strategy planning, implementation, post-analysis)
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Category:
SEO, content marketing, website & CRO, user experience
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Disclaimer:
I respect my clients’ privacy and honor their requests to remain anonymous when necessary. Specific names, brands, or sensitive details may be omitted to protect client confidentiality. Nevertheless, the results and strategies shared here are authentic, and any changes do not affect the accuracy of the outcomes.
Breaking through a new niche
From user-focused landing pages to targeted blog content, I helped the company position itself as a trusted travel tech provider.
When your goal is helping travelers stay connected and informed, appealing to their pain points is crucial. So, I concentrated on messaging that tackled real obstacles—like costly roaming fees and complicated travel logistics—while showcasing the client’s unique approach.
- 45% surge in organic traffic within three months
- 20% increase in landing page conversions through strategic content and site design
The challenge
Competing in travel tech means distinguishing yourself from large-scale providers and specialized apps. The client needed a clear value proposition: why choose this solution over familiar (but often less flexible) options?
On top of that, simplifying the technical side—especially for customers juggling multiple destinations—demanded an approach that was both educational and easy to digest.
Building a traveler-first marketing approach
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Research-driven SEO & content plan
I dove deep into search trends and competitor analysis to create content around key pain points: “affordable travel connectivity,” “staying online abroad,” and more.
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Streamlined landing pages & user flow
Working with the design team, I focused on clear calls to action, reduced page load times, and user-centric copy—ensuring travelers could quickly grasp the benefits.
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Engaging blog content & targeted FAQs
Under my guidance, the content team produced authoritative blogs and FAQ sections that ranked well for high-intent keywords, helping travelers make confident decisions.
The results
45% increase in organic traffic
By zeroing in on high-intent keywords and creating content that truly resonated, the startup’s visibility soared in a short period.
20% improvement in landing page conversions
Optimized copy, compelling visuals, and straightforward CTAs ensured more visitors turned into active signups.