BACKGROUND
This project was for clients in the food and beverage and lifestyle industries. The goal was to drive sign-ups and build anticipation for two very different live events without defaulting to urgency-based hype.
For the food and beverage brand, I wrote a warm, specific teaser that treated the live as something to look forward to rather than a sales event, with full image concept and text overlay direction. The result was a post that makes the live feel like a genuinely good half hour, not a calendar obligation.
For the lifestyle brand, I wrote a deliberately low-key teaser that leaned into the brand's ease-first identity, resisting the instinct to amp it up, with a full coastal image concept and overlay direction. The result was a post where "come if you fancy it" energy does more work than any urgency-driven copy would.
