Facebook – Event announcement
BACKGROUND This project was for clients in the lifestyle and food and beverage industries. The goal was to drive attendance for two in-person events while reinforcing each brand’s community identity. For the lifestyle brand, I wrote an event announcement for a film night and gear swap that described an evening with friends rather than a […]
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Facebook – Customer testimonial feature
BACKGROUND This project was for clients in the food and beverage and financial services industries. The goal was to reduce hesitation and build social proof by leading with the customer’s voice rather than the brand’s. For the food and beverage brand, I wrote a single-image testimonial post that let the customer speak and closed with […]
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Facebook – Live video teaser
BACKGROUND This project was for clients in the food and beverage and lifestyle industries. The goal was to drive sign-ups and build anticipation for two very different live events without defaulting to urgency-based hype. For the food and beverage brand, I wrote a warm, specific teaser that treated the live as something to look forward […]
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Facebook – Mini case study
BACKGROUND This project was for clients in the financial services, retail, and lifestyle industries. The goal was to build credibility through real customer stories, each with a format suited to the brand. For the financial services brand, I wrote a two-image carousel case study leading with the client’s outcome and voice before introducing the brand’s […]
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Facebook – Community poll
BACKGROUND This project was for clients in the food and beverage and financial services industries. The goal was to drive page engagement while gathering real audience intel. For the food and beverage brand, I wrote a community poll framed as a genuine invitation for subscribers to influence the winter box lineup. The result was a […]
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