BACKGROUND
This project was for clients in the lifestyle and food and beverage industries. The goal was to drive attendance for two in-person events while reinforcing each brand's community identity.
For the lifestyle brand, I wrote an event announcement for a film night and gear swap that described an evening with friends rather than a brand activation, with a warm store interior image concept and overlay direction. The result was a post that makes the event feel worth showing up to on its own terms.
For the food and beverage brand, I wrote a farmers market appearance post built around an in-group moment for existing subscribers while staying open and inviting to newcomers, with a market stall image concept and design direction. The result was a post that rewards loyalty and makes non-subscribers curious about what they're missing.
