BACKGROUND
This project was for a B2B SaaS client. The goal was to capture high-commercial-intent organic traffic for a competitive keyword in the content marketing space. I did it by writing a fully structured, ~2,400-word guide with a metadata panel, complete H1/H2/H3 hierarchy, inline internal link annotations, and keyword placement notes throughout. The result was a production-ready article that made the brief-to-publish handoff significantly cleaner by keeping the strategic thinking visible at every level.
