Opinion/contrarian take
BACKGROUND This project was for a client in the content marketing and brand strategy space. The goal was to publish a credible, contrarian take that would generate real engagement from a marketing-savvy audience. I did it by writing a direct argument that “authentic brand voice” has become an industry placeholder that actively misleads people, and […]
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Data-driven trends article
BACKGROUND This project was for a client in the consumer goods and sustainability space. The goal was to help the brand make sense of a stubborn gap in their category: why so many consumers say they’ll pay more for sustainable products, but so few actually do. I did it by building the piece around that […]
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“Working Well” (Content series)
BACKGROUND This project was for a client in the freelance and creator economy space. The goal was to build a content cluster that ranked for burnout-related keywords while delivering real value to their audience. I did it by developing a three-part editorial series with a full planning page showing keyword targets, cluster logic, and internal […]
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Thought leadership: COO at a traditional retailer
BACKGROUND This project was for a client in the retail industry. The goal was to give a senior operations leader a credible public voice on digital transformation without the usual hype around it. I did it by writing a pragmatic, unglamourized account of what that process actually feels like from inside a 140-year-old business. The […]
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Thought leadership: CMO at a B2B scale-up
BACKGROUND This project was for a client in the marketing and technology space. The goal was to build executive credibility through radical transparency rather than polish. I did it by ghostwriting a measured, self-aware piece where a CMO openly reckons with two years of optimizing for the wrong metric and what it actually cost the […]
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Thought leadership: Climate tech founder
BACKGROUND This project was for a client in the climate tech industry. The goal was to position their founder as a credible, outspoken voice on a problem the sector wasn’t talking about openly. I did it by writing a passionate, first-person piece arguing that climate tech has more data than it knows what to do […]
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The Word Harbor
The Word Harbor is a passion project of mine. It’s a multi-niche digital media publication that tackles career, lifestyle, and trends for modern readers. Check out some of my work on my author page: https://thewordharbor.com/author/angelamaeapolonio/
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The Toast blog
Wedding planning guides The ultimate wedding planning guide 33 engagement party ideas How to create a wedding website How to make a wedding guest list How to budget for a wedding How to write wedding vows How to pick a wedding date How to write a wedding toast 10 rehearsal dinner ideas How to prompt […]
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Threecolts blog
Amazon FBA calculator uses & how to choose one Choosing the best cross listing app: Expert tips & top picks for 2026 Where to buy products to sell on Amazon: 5 surprising places you didn’t know How to sell on Amazon as an individual seller (successfully) How to spy on your competitors using Amazon Seller […]
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