Audit-to-strategy for a law firm
BACKGROUND This project was for a client in the UK commercial legal services space. The goal was to diagnose why the firm’s content was not generating inbound enquiries from target clients, and to build a content strategy directly traceable to the audit findings rather than to assumptions. I audited 118 pieces of content across five […]
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Competitor content audit for an HR software
BACKGROUND This project was for a client in the HR software space. The goal was to map the content programs of their three primary competitors across five channels, identify where each competitor was strong and weak, and surface the specific content opportunities the brand was best positioned to own. I assessed each competitor across publishing […]
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Blog content audit for an organic food brand
BACKGROUND This project was for a client in the organic food subscription space. The goal was to make sense of a 94-post archive that had been built over five years without a strategic framework, was generating declining organic traffic despite continued publishing, and had been partially rendered off-strategy by a recent brand repositioning. I assessed […]
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Opinion/contrarian take
BACKGROUND This project was for a client in the content marketing and brand strategy space. The goal was to publish a credible, contrarian take that would generate real engagement from a marketing-savvy audience. I did it by writing a direct argument that “authentic brand voice” has become an industry placeholder that actively misleads people, and […]
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Data-driven trends article
BACKGROUND This project was for a client in the consumer goods and sustainability space. The goal was to help the brand make sense of a stubborn gap in their category: why so many consumers say they’ll pay more for sustainable products, but so few actually do. I did it by building the piece around that […]
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“Working Well” (Content series)
BACKGROUND This project was for a client in the freelance and creator economy space. The goal was to build a content cluster that ranked for burnout-related keywords while delivering real value to their audience. I did it by developing a three-part editorial series with a full planning page showing keyword targets, cluster logic, and internal […]
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Thought leadership: COO at a traditional retailer
BACKGROUND This project was for a client in the retail industry. The goal was to give a senior operations leader a credible public voice on digital transformation without the usual hype around it. I did it by writing a pragmatic, unglamourized account of what that process actually feels like from inside a 140-year-old business. The […]
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Thought leadership: CMO at a B2B scale-up
BACKGROUND This project was for a client in the marketing and technology space. The goal was to build executive credibility through radical transparency rather than polish. I did it by ghostwriting a measured, self-aware piece where a CMO openly reckons with two years of optimizing for the wrong metric and what it actually cost the […]
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Thought leadership: Climate tech founder
BACKGROUND This project was for a client in the climate tech industry. The goal was to position their founder as a credible, outspoken voice on a problem the sector wasn’t talking about openly. I did it by writing a passionate, first-person piece arguing that climate tech has more data than it knows what to do […]
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The Word Harbor
The Word Harbor is a passion project of mine. It’s a multi-niche digital media publication that tackles career, lifestyle, and trends for modern readers. Check out some of my work on my author page: https://thewordharbor.com/author/angelamaeapolonio/
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