BACKGROUND
This project was for a client in the content marketing and brand strategy space. The goal was to publish a credible, contrarian take that would generate real engagement from a marketing-savvy audience.
I did it by writing a direct argument that "authentic brand voice" has become an industry placeholder that actively misleads people, and replacing it with three more specific, more actionable constructs. The result was an opinion piece with a clear point of view that doesn't hedge it.
