BACKGROUND
This project was for a client in the freelance and creator economy space. The goal was to build a content cluster that ranked for burnout-related keywords while delivering real value to their audience.
I did it by developing a three-part editorial series with a full planning page showing keyword targets, cluster logic, and internal link strategy for each post. The series moves from diagnosis to root causes to practical framework across the three pieces.
The result was a strategically coherent series built to perform in search and retain readers across all three posts.
