BACKGROUND
This project was for a client in the climate tech industry. The goal was to position their founder as a credible, outspoken voice on a problem the sector wasn't talking about openly. I did it by writing a passionate, first-person piece arguing that climate tech has more data than it knows what to do with and not nearly enough storytelling to match. The result was a thought leadership article that reads distinctly like a founder who has something real to say.
