How an ecommerce software company scaled beyond Amazon
The company wanted to launch its new features targeting Walmart to capture more sellers and boost engagement.
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Client/s:
Multinational ecommerce software company based in the UK & US
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Timeframe:
2 months (planning, launch, post-launch)
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Category:
Website & CRO optimization, content marketing, SEO
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Disclaimer:
I respect my clients’ privacy and honor their requests to remain anonymous when necessary. Specific names, brands, or sensitive details may be omitted to protect client confidentiality. Nevertheless, the results and strategies shared here are authentic, and any changes do not affect the accuracy of the outcomes.
Standing out in a crowded marketplace
From writing high-converting pages to shaping user onboarding, we made the expansion a success.
Before this expansion, the platform catered primarily to Amazon-focused sellers. By integrating Walmart, another major marketplace, they unlocked a new audience segment. My role was to guide the messaging, optimize launch materials, and capture user excitement.
- A 30% spike in new signups during the first month
- 15% overall boost in platform engagement and positive user feedback
The challenge
The client’s platform was largely recognized for Amazon-only solutions. Stepping into a new space meant convincing existing users and new prospects that adding another marketplace was more than just a feature.
Beyond educating users, we also needed to address potential skepticism: would new integrations clutter the interface or dilute focus? Striking the right balance in our messaging was crucial to show this expansion’s real value.
Building targeted content & user-driven messaging
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Targeted landing pages
I wrote and structured dedicated landing pages that highlighted the benefits of the new marketplace integration. These all included a clear call to action for early adopters.
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Educational blog posts & user guides
To reduce friction, I created thorough yet easy-to-digest user guides and blog articles, walking sellers through setup, benefits, and best practices. This content doubled as marketing assets and onboarding resources.
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Collaboration with product & sales teams
I worked closely with internal teams to refine messaging, ensuring any new feature updates were framed in user-friendly language. We also unified the brand voice across channels—so no matter where users heard about the expansion, the core message was consistent.
The results
30% increase in new signups
Within just one month of the launch, signups rose significantly, driven by clarity in messaging and strong promotional materials.
15% boost in overall platform engagement
Both new and existing users found real value in the added marketplace, demonstrated by increased session durations and active account usage.