LinkedIn – Client or team appreciation
BACKGROUND This project was for clients in the HR and finance industries, both writing under their personal LinkedIn profiles. The goal was to recognize people publicly in a way that felt specific and genuine rather than performative. For the Head of People, I wrote a post that grounds the recognition in the actual difficulty of […]
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LinkedIn – Showcase whitepaper or resource
BACKGROUND This project was for clients in the digital health SaaS and HR consulting industries. The goal was to drive downloads and establish each brand as the practical reference point in their space. For the digital health SaaS company, I wrote a post that leads with a specific, quantified problem before mentioning the resource, so […]
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LinkedIn – Long-form educational post
BACKGROUND This project was for clients in the B2B content and logistics industries. The goal was to demonstrate real expertise through specific, opinionated content that earns saves and builds inbound. For the content and copywriting studio, I wrote a post that locates the problem in the brief rather than the writer, which immediately makes it […]
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LinkedIn – Professional poll
BACKGROUND This project was for clients in the HR consulting and digital health SaaS industries. The goal was to generate qualified engagement while surfacing real intelligence from the right audience. For the pay equity consultancy, I wrote a poll framed around a forced choice with no obviously correct answer, so respondents would have to reflect […]
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LinkedIn – Industry insight and personal story
BACKGROUND This project was for clients in the finance and HR industries, both writing under their personal LinkedIn profiles. The goal was to build individual authority and attract inbound from the right professional audience. For the fractional CFO, I wrote a long-form post built around a real founder situation that reframes a common problem, cash […]
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