BACKGROUND
This project was for a B2B content and copywriting studio. The goal was to establish the brand as a credible practitioner voice on YouTube while driving downloads of a free resource.
I wrote the full video metadata, thumbnail brief, and a detailed script outline for a 9 to 12-minute tutorial on writing better content briefs. The hook reframes a common frustration by locating the problem in the brief rather than the writer, which earns attention from the exact people briefing copywriters. The result was a video structured to convert viewers into subscribers and template downloaders by delivering something immediately actionable rather than theoretical.
