YouTube – YouTube community post
BACKGROUND This project was for clients in the food and beverage and fitness industries. The goal was to drive channel engagement between uploads while surfacing genuinely useful audience intelligence. For the organic meal kit brand, I wrote a community post framed as a message from a person rather than a brand update, using a poll […]
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YouTube – Live Q-and-A replay
BACKGROUND This project was for a digital health SaaS company. The goal was to build credibility with a serious professional audience by publishing an honest, lightly edited replay rather than a produced explainer. I wrote the full video metadata, thumbnail brief, and a post-production outline that preserves the honest moments from the live session while […]
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YouTube – Client interview or testimonial
BACKGROUND This project was for an independent running brand and coaching community. The goal was to attract recreational runners who feel stuck at a plateau by telling a specific, credible improvement story rather than a generic success narrative. I wrote the full video metadata, thumbnail brief, and a detailed interview outline structured around a real […]
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YouTube – Behind-the-scenes vlog
BACKGROUND This project was for a plant-based meal delivery brand. The goal was to build genuine affinity with food-curious viewers by showing what actually happens on recipe development days, including what doesn’t work. I wrote the full video metadata, thumbnail brief, and a loosely structured script outline designed to follow a real development day rather […]
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YouTube – Tutorial or explainer video
BACKGROUND This project was for a B2B content and copywriting studio. The goal was to establish the brand as a credible practitioner voice on YouTube while driving downloads of a free resource. I wrote the full video metadata, thumbnail brief, and a detailed script outline for a 9 to 12-minute tutorial on writing better content […]
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