BACKGROUND
This project was for clients in the food and beverage and fitness industries. The goal was to drive channel engagement between uploads while surfacing genuinely useful audience intelligence.
For the organic meal kit brand, I wrote a community post framed as a message from a person rather than a brand update, using a poll to involve viewers in real content decisions rather than simulating the gesture. The result was a post that reinforces the brand's community-first identity while giving the team actionable direction for their next filming block.
For the running brand, I wrote a community post that opens with a specific reason for asking, because explaining why you want to know makes the ask feel genuine rather than performative, and includes an explicit invitation to comment for anyone whose situation a poll option can't capture. The result was a post that functions as both a community touchpoint and a practical content planning tool.
