Onboarding flow – Credibility and social proof
BACKGROUND This project was for a client in the B2B SaaS and sales CRM space. The goal was to build trust with prospects who were still evaluating options by letting results and real customer experiences do the work rather than product claims. I wrote a credibility email that leads with a specific, recognizable customer situation […]
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Onboarding flow – Services overview and value proposition
BACKGROUND This project was for a client in the brand strategy and design space. The goal was to communicate a broad service offering without making it feel like a capabilities list, and to give prospective clients a clear sense of what it’s actually like to work with the studio. I wrote a services overview email […]
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Onboarding flow – Welcome with a quick win
BACKGROUND This project was for a client in the wellness and slow-living space. The goal was to make a strong first impression with new subscribers while delivering something immediately valuable so they’d actually look forward to the next email. I wrote a welcome email that leads with a quick, actionable win rather than a brand […]
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