Facebook – Live video teaser
BACKGROUND This project was for clients in the food and beverage and lifestyle industries. The goal was to drive sign-ups and build anticipation for two very different live events without defaulting to urgency-based hype. For the food and beverage brand, I wrote a warm, specific teaser that treated the live as something to look forward […]
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Facebook – Mini case study
BACKGROUND This project was for clients in the financial services, retail, and lifestyle industries. The goal was to build credibility through real customer stories, each with a format suited to the brand. For the financial services brand, I wrote a two-image carousel case study leading with the client’s outcome and voice before introducing the brand’s […]
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Facebook – Community poll
BACKGROUND This project was for clients in the food and beverage and financial services industries. The goal was to drive page engagement while gathering real audience intel. For the food and beverage brand, I wrote a community poll framed as a genuine invitation for subscribers to influence the winter box lineup. The result was a […]
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Threecolts socials
As the social media lead at Threecolts, I oversee the following accounts: Threecolts LinkedIn Threecolts Facebook Threecolts Instagram Threecolts X Threecolts TikTok Threecolts YouTube Seller 365 YouTube Here are some samples of posts I made for the company:
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