TikTok – Mythbusting clip
BACKGROUND This project was for clients in the fitness and food and beverage industries. The goal was to correct persistent misconceptions while positioning each brand as a credible, straight-talking voice in their space. For the running coaching community, I wrote a myth-bust that states the myth as fact first before dismantling it, because the hook […]
Learn More
TikTok – Before and after series
BACKGROUND This project was for clients in the creative and craft industries. The goal was to demonstrate the quality and distinctiveness of each brand’s work by letting the contrast do the persuading. For the motion design studio, I wrote a before and after video built around a single argument: that the brief is the design. […]
Learn More
TikTok – Quick Q-and-A
BACKGROUND This project was for clients in the handmade goods and food and beverage industries. The goal was to build credibility and trust by answering audience questions properly rather than using them as a springboard for a sales message. For the handmade leather goods brand, I wrote a Q&A reply that opens by acknowledging the […]
Learn More
TikTok – “Day in the life” montage
BACKGROUND This project was for clients in the fitness and craft industries. The goal was to build genuine audience connection by showing what a brand’s world actually looks like rather than a polished version of it. For the running coaching community, I wrote a 30 to 45-second montage that opens with something unexpected about a […]
Learn More
TikTok – Trend and quick tips
BACKGROUND This project was for clients in the food and beverage and creative industries. The goal was to build brand awareness and drive follows by leading with something genuinely useful rather than a brand message. For the plant-based meal delivery brand, I wrote a 15 to 20-second quick tips video built around a counterintuitive hook, […]
Learn More
YouTube – YouTube community post
BACKGROUND This project was for clients in the food and beverage and fitness industries. The goal was to drive channel engagement between uploads while surfacing genuinely useful audience intelligence. For the organic meal kit brand, I wrote a community post framed as a message from a person rather than a brand update, using a poll […]
Learn More
YouTube – Live Q-and-A replay
BACKGROUND This project was for a digital health SaaS company. The goal was to build credibility with a serious professional audience by publishing an honest, lightly edited replay rather than a produced explainer. I wrote the full video metadata, thumbnail brief, and a post-production outline that preserves the honest moments from the live session while […]
Learn More
YouTube – Client interview or testimonial
BACKGROUND This project was for an independent running brand and coaching community. The goal was to attract recreational runners who feel stuck at a plateau by telling a specific, credible improvement story rather than a generic success narrative. I wrote the full video metadata, thumbnail brief, and a detailed interview outline structured around a real […]
Learn More
YouTube – Behind-the-scenes vlog
BACKGROUND This project was for a plant-based meal delivery brand. The goal was to build genuine affinity with food-curious viewers by showing what actually happens on recipe development days, including what doesn’t work. I wrote the full video metadata, thumbnail brief, and a loosely structured script outline designed to follow a real development day rather […]
Learn More
YouTube – Tutorial or explainer video
BACKGROUND This project was for a B2B content and copywriting studio. The goal was to establish the brand as a credible practitioner voice on YouTube while driving downloads of a free resource. I wrote the full video metadata, thumbnail brief, and a detailed script outline for a 9 to 12-minute tutorial on writing better content […]
Learn More
