Thought leadership: COO at a traditional retailer
BACKGROUND This project was for a client in the retail industry. The goal was to give a senior operations leader a credible public voice on digital transformation without the usual hype around it. I did it by writing a pragmatic, unglamourized account of what that process actually feels like from inside a 140-year-old business. The […]
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Thought leadership: CMO at a B2B scale-up
BACKGROUND This project was for a client in the marketing and technology space. The goal was to build executive credibility through radical transparency rather than polish. I did it by ghostwriting a measured, self-aware piece where a CMO openly reckons with two years of optimizing for the wrong metric and what it actually cost the […]
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Thought leadership: Climate tech founder
BACKGROUND This project was for a client in the climate tech industry. The goal was to position their founder as a credible, outspoken voice on a problem the sector wasn’t talking about openly. I did it by writing a passionate, first-person piece arguing that climate tech has more data than it knows what to do […]
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The Word Harbor
The Word Harbor is a passion project of mine. It’s a multi-niche digital media publication that tackles career, lifestyle, and trends for modern readers. Check out some of my work on my author page: https://thewordharbor.com/author/angelamaeapolonio/
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The Toast blog
Wedding planning guides The ultimate wedding planning guide 33 engagement party ideas How to create a wedding website How to make a wedding guest list How to budget for a wedding How to write wedding vows How to pick a wedding date How to write a wedding toast 10 rehearsal dinner ideas How to prompt […]
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Threecolts blog
Amazon FBA calculator uses & how to choose one Choosing the best cross listing app: Expert tips & top picks for 2026 Where to buy products to sell on Amazon: 5 surprising places you didn’t know How to sell on Amazon as an individual seller (successfully) How to spy on your competitors using Amazon Seller […]
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Long-form SEO guide
BACKGROUND This project was for a B2B SaaS client. The goal was to capture high-commercial-intent organic traffic for a competitive keyword in the content marketing space. I did it by writing a fully structured, ~2,400-word guide with a metadata panel, complete H1/H2/H3 hierarchy, inline internal link annotations, and keyword placement notes throughout. The result was […]
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Airtasker guides
Comparison guides Gravel bike vs road bike (UK, US) Carb cleaner vs brake cleaner (UK, US) Blinds vs curtains vs drapes (UK, US) Dishwasher vs hand washing (UK, US) Gas vs charcoal BBQ (UK, US) Sweeping vs vacuuming (UK, US) Elliptical vs treadmill (UK, US) Rectangle vs round trampoline (UK, US) Fabric conditioner vs detergent […]
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