Threecolts socials
As the social media lead at Threecolts, I oversee the following accounts: Threecolts LinkedIn Threecolts Facebook Threecolts Instagram Threecolts X Threecolts TikTok Threecolts YouTube Seller 365 YouTube Here are some samples of posts I made for the company:
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UI, product copy for B2B legal tech SaaS
BACKGROUND This project was a B2B legal tech SaaS company. The goal was to show product copywriting range and the ability to write functional copy that still carries the brand voice. I did it by writing onboarding flows, empty states, error messages, and confirmation copy across the product. The result was a UI copy suite […]
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Microcopy set for DTC supplements company
BACKGROUND This project was for a DTC functional supplements brand. The goal was to show that brand voice doesn’t only live on the high-traffic pages. I did it by writing a microcopy set covering the 404 page, cookie consent, email confirmation, and out-of-stock messaging. The result was a cohesive set of small-moment copy that holds […]
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Copy refresh for residential architecture practice
BACKGROUND This project was for a residential architecture practice. The goal was to realign their copy with what clients actually valued about working with them, after their original launch copy leaned too heavily on credentials and formal language. I did it by conducting a full copy refresh with before/after comparisons and a strategic rationale for […]
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Product, service page for B2B legal tech SaaS
BACKGROUND This project was for a B2B legal tech SaaS company. The goal was to make a genuinely complex offering, combining contract lifecycle management with AI-assisted contract review, clear and compelling to a skeptical professional audience. I did it by writing a single product page that stripped back the technical complexity without dumbing it down, […]
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Homepage, other pages for DTC supplements company
BACKGROUND This project was for a DTC functional supplements brand. The goal was to show how tone and trust-building hold consistently across page types with different conversion goals. I did it by writing the homepage, About page, and a Black Friday campaign landing page, each with its own conversion objective but a unified brand voice […]
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Threecolts pages
Visit page Visit page Visit page Visit page https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-Tactical-Arbitrage.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-ScoutIQ.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-Scoutify.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-ScoutX.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-InventoryLab.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-SmartRepricer.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-FeedbackWhiz-Emails.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-FeedbackWhiz-Alerts.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-FeedbackWhiz-Profits.mp4https://angelaapolonio.com/wp-content/uploads/2026/05/Threecolts-Seller-365-InventoryLab-Accounting.mp4
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Opinion/contrarian take
BACKGROUND This project was for a client in the content marketing and brand strategy space. The goal was to publish a credible, contrarian take that would generate real engagement from a marketing-savvy audience. I did it by writing a direct argument that “authentic brand voice” has become an industry placeholder that actively misleads people, and […]
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Data-driven trends article
BACKGROUND This project was for a client in the consumer goods and sustainability space. The goal was to help the brand make sense of a stubborn gap in their category: why so many consumers say they’ll pay more for sustainable products, but so few actually do. I did it by building the piece around that […]
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“Working Well” (Content series)
BACKGROUND This project was for a client in the freelance and creator economy space. The goal was to build a content cluster that ranked for burnout-related keywords while delivering real value to their audience. I did it by developing a three-part editorial series with a full planning page showing keyword targets, cluster logic, and internal […]
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