LinkedIn – Client or team appreciation
BACKGROUND This project was for clients in the HR and finance industries, both writing under their personal LinkedIn profiles. The goal was to recognize people publicly in a way that felt specific and genuine rather than performative. For the Head of People, I wrote a post that grounds the recognition in the actual difficulty of […]
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LinkedIn – Showcase whitepaper or resource
BACKGROUND This project was for clients in the digital health SaaS and HR consulting industries. The goal was to drive downloads and establish each brand as the practical reference point in their space. For the digital health SaaS company, I wrote a post that leads with a specific, quantified problem before mentioning the resource, so […]
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LinkedIn – Long-form educational post
BACKGROUND This project was for clients in the B2B content and logistics industries. The goal was to demonstrate real expertise through specific, opinionated content that earns saves and builds inbound. For the content and copywriting studio, I wrote a post that locates the problem in the brief rather than the writer, which immediately makes it […]
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LinkedIn – Professional poll
BACKGROUND This project was for clients in the HR consulting and digital health SaaS industries. The goal was to generate qualified engagement while surfacing real intelligence from the right audience. For the pay equity consultancy, I wrote a poll framed around a forced choice with no obviously correct answer, so respondents would have to reflect […]
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LinkedIn – Industry insight and personal story
BACKGROUND This project was for clients in the finance and HR industries, both writing under their personal LinkedIn profiles. The goal was to build individual authority and attract inbound from the right professional audience. For the fractional CFO, I wrote a long-form post built around a real founder situation that reframes a common problem, cash […]
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X – Industry news reaction
BACKGROUND This project was for clients in the lifestyle goods and startup industries. The goal was to use a relevant news moment to strengthen each brand’s voice and position rather than just commenting on the news itself. For the handmade leather goods brand, I wrote a dry, understated take on a fast fashion sustainability pledge […]
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X – Quick case study shoutout
BACKGROUND This project was for clients in the HR consulting and food and beverage industries. The goal was to build credibility and drive inquiries through short, specific customer stories that let the result do the talking. For the pay equity consultancy, I led with the number, explained the work in three lines, and included the […]
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X – Mini thread of insights
BACKGROUND This project was for clients in the B2B content and lifestyle goods industries. The goal was to drive retweets and new follows by giving the audience something genuinely worth sharing. For the content and copywriting studio, I wrote a four-tweet thread where each tweet can stand alone but also pulls the reader to the […]
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X – Thought-provoking question
BACKGROUND This project was for clients in the startup and food and beverage industries. The goal was to drive genuine replies by asking something the audience has a real, personal answer to rather than a rhetorical one. For the startup incubator, I wrote a single question with no preamble or setup, because a bare question […]
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X – Quick industry tip
BACKGROUND This project was for clients in the B2B content and HR consulting industries. The goal was to build authority with a specific professional audience in as few words as possible. For the content and copywriting studio, I wrote a single tweet that names something the target audience already suspects but hasn’t quite articulated, opening […]
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