Onboarding flow – Next steps and nurture
BACKGROUND This project was for a client in the professional development and online learning space. The goal was to move warm leads toward a decision without applying pressure, keeping the relationship intact for the people who weren’t quite ready yet. I wrote a next steps email that gives the reader multiple ways to move forward […]
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Onboarding flow – Objections and FAQs
BACKGROUND This project was for a client in the bookkeeping and financial coaching space, serving freelancers. The goal was to address the real hesitations that stop freelancers from getting financial support, most of which have more to do with shame and avoidance than price or features. I wrote an objections email that names the emotional […]
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Onboarding flow – Credibility and social proof
BACKGROUND This project was for a client in the B2B SaaS and sales CRM space. The goal was to build trust with prospects who were still evaluating options by letting results and real customer experiences do the work rather than product claims. I wrote a credibility email that leads with a specific, recognizable customer situation […]
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Onboarding flow – Services overview and value proposition
BACKGROUND This project was for a client in the brand strategy and design space. The goal was to communicate a broad service offering without making it feel like a capabilities list, and to give prospective clients a clear sense of what it’s actually like to work with the studio. I wrote a services overview email […]
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Onboarding flow – Welcome with a quick win
BACKGROUND This project was for a client in the wellness and slow-living space. The goal was to make a strong first impression with new subscribers while delivering something immediately valuable so they’d actually look forward to the next email. I wrote a welcome email that leads with a quick, actionable win rather than a brand […]
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