Cold lead nurture and long-term drips
BACKGROUND This project was for a client in the B2B operations consultancy space, serving the logistics sector. The goal was to nurture cold leads who had downloaded a resource into warm prospects without defaulting to a generic sales cadence. I wrote a four-email drip sequence that opens by delivering the promised resource and immediately asking […]
Learn More
Re-engagement or win-back flows
BACKGROUND This project was for a client in the handmade ceramics and e-commerce space. The goal was to re-engage lapsed subscribers in a way that felt honest enough to either bring them back genuinely or let them go without damaging the relationship. I wrote a three-email sequence that opens with a low-pressure check-in rather than […]
Learn More
Post-purchase or customer retention flows
BACKGROUND This project was for a client in the handmade ceramics and e-commerce space. The goal was to build a post-purchase experience that felt personal enough to match the handmade nature of the product and practical enough to reduce friction and encourage repeat purchases. I wrote a four-email sequence that moves from order confirmation through […]
Learn More
Abandoned cart or checkout flows
BACKGROUND This project was for a client in the indie skincare space. The goal was to recover abandoned checkouts without applying the kind of pressure that damages brand perception for a brand whose whole identity is built on being low-key and honest with its audience. I wrote a three-email sequence that moves from a gentle […]
Learn More
Newsletter – Sharp Margins
BACKGROUND This project was for a client in the freelance business education space. The goal was to build a newsletter that gave independent professionals genuinely useful, numbers-grounded advice rather than motivational content dressed up as strategy. I wrote a three-issue arc covering the fundamentals that happen before a project starts: pricing, proposals, and onboarding. Each […]
Learn More
Newsletter – The Understory
BACKGROUND This project was for a client in the nature writing and environmental education space. The goal was to build a newsletter with a distinct editorial identity that could hold a genuinely curious, intellectually engaged audience across a connected arc of issues. I wrote a three-issue arc around the theme of noticing, moving from acoustic […]
Learn More
Product launch or special campaign flows
BACKGROUND This project was for a client in the indie skincare space. The goal was to build anticipation ahead of a two-year product launch and convert that anticipation into sales during a short launch window. I wrote a five-email launch sequence that moves from a deliberately vague teaser through early access, the main announcement, social […]
Learn More Cold outreach and lead nurture flows
BACKGROUND This project was for a client in the B2B operations consultancy space, serving the logistics sector. The goal was to open conversations with cold prospects at mid-size logistics firms without relying on pressure tactics or a generic pitch. I wrote a five-email cold outreach sequence that leads with a specific operational pattern the target […]
Learn More
Onboarding flow – Next steps and nurture
BACKGROUND This project was for a client in the professional development and online learning space. The goal was to move warm leads toward a decision without applying pressure, keeping the relationship intact for the people who weren’t quite ready yet. I wrote a next steps email that gives the reader multiple ways to move forward […]
Learn More
Onboarding flow – Objections and FAQs
BACKGROUND This project was for a client in the bookkeeping and financial coaching space, serving freelancers. The goal was to address the real hesitations that stop freelancers from getting financial support, most of which have more to do with shame and avoidance than price or features. I wrote an objections email that names the emotional […]
Learn More
